Don’t choose from the thousands of premade templates that are available in the market. Now, you will argue that creating a website this way is a lot simpler. But your consumers are not looking for simple or mundane things. They want aesthetics and they also want a lot of features.
They want cool designs and beautiful fonts. They want top-notch animations and transitions. Though the one aspect of your website that they would prefer to be simple is its interface. You can guarantee all of this by ensuring that your official website has the following qualities in 2023:
Clearly Visible Call To Action
Any attractive website or a useful one at that should have a clearly visible and accessible call-to-action button. You are better off placing a few call-to-action buttons throughout your web pages. What kind of CTAs you choose will depend on the purpose of your website.
It should also state to your users what you want them to do with the information given on your web pages. Do you want them to subscribe to your newsletter? Do you want them to make a purchase? Do you want them to download an ebook? You should decide on these critical decisions when creating your official website in 2023.
Mobile Optimization Is Critical
Several entrepreneurs do not understand the importance of mobile optimization. Close to 88% of your customers are readily using mobile apps and mobile versions of websites to make their regular purchases.
Why do you think that the Amazon app is so popular? Various experts such as Neil Patel and the leading internet marketing company, Studio III Marketing believe that m-commerce is much bigger than E-Commerce these days. If your website is not optimized for small screen sizes such as those of smartphones and tablets, you will be losing your market share to your competitors pretty soon.
Safer Payment Gateways
Your users look for watertight security features when they connect with your website. They want a sense of safety when purchasing with you.
Your payment gateways should save only their vital information and nothing else. Give them the option to make payments through debit and credit cards, online wallets, internet banking, and cash on delivery. The right and more efficient payment gateways also decrease the incidents of shopping cart abandonment significantly.
Fresh Content Everyday
Don’t just create articles and blogs for the sake of posting them on your website. The content has to be rich in quality and relevant to your users. It should also be very much SEO-optimized without making the keywords appear stuffed inside.
Your user is going to expect regular and informative content from you without any compromise on imagery and statistical information that you will have to combine with the write-up. That’s right. Your users today demand authenticity as well and they will be looking for backlinks and verifiable information in the form of infographics, statistics, and links to other websites with higher domain authority and a lot more.
Your website is a great way to connect with your customers. You already know that the majority of your consumers have shifted their preferences from brick-and-mortar stores to online apps and websites. It is time to give them what they are expecting from your brand.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.