7 Ways AI Is Changing SEO In 2023

Artificial intelligence (AI) now permeates nearly every area of our lives and has become omnipresent. AI has revolutionized our way of life and work, from self-driving cars to voice assistants like Siri and Alexa. Search engine optimization (SEO) is one industry that uses it more and more.

Using SEO, professionals may evaluate data, create plans to improve website rankings and automate many more jobs. But, AI’s influence on the SEO sector goes beyond just raising rankings.

Overall, every digital marketer and agency should think about how AI may help them complete high-volume and data-intensive jobs because it is assisting SEOs in overcoming some of the most extensive difficulties facing the industry.

To shed more light on the matter, here are some ways AI is impacting the SEO industry in 2023:

Keyword Analysis and AI

For years, one of the most critical components of SEO has been conducting and analyzing keyword research. Searchers may more easily discover your material if it contains the appropriate keywords. They are beginning to employ AI for keyword analysis as a result of search engines using AI more and more. Some algorithms using neural networks determine the likelihood of a keyword being searched. Even Google’s keyword analysis algorithm offers a public API! It’s a good idea to stay up to date with the newest algorithms as they are published because AI is constantly picking up new information and analyzing it. You may more effectively target those consumers with your content if you know the search terms AI is looking at.

Furthermore, consider looking at some of the latest AI marketing statistics to understand where you stand in the market. We’re confident you will feel just wow after knowing the facts.

Content Optimization with AI

As of now, several SEO tools feature AI. These tools include Botify, Gtopticks, and Semrush, among others. They include link-building support, keyword analysis, and content optimization. You will notice that it influences content rankings more and more when more apps create this AI integration. AI improves in its work because it is upgraded and constantly learns new things. It will need more enticing content to achieve this as it gains knowledge of what factors affect higher ranks. As AI becomes more sophisticated, those who do not employ it will eventually suffer.

Getting Picky with Link Building

Google’s AI advancements will likely affect websites with “high domain authority with lots of links flowing to it but subpar content.” SEO marketers must emphasize the relevancy and quality of their backlinks because more sophisticated search engines will examine whether users click on your links and study your content.

We’ve discussed accuracy, but how may link relevancy be increased? Your site’s backlinks should generally come from domains in the same or closely related divisions or industries. It implies you’ll need to be pickier about your links.

If your website is all about kitties and their food and you sell cat food, you shouldn’t have many hyperlinks from lizard-selling websites. It won’t be popular with RankBrain, and you can get punished. You must limit your links to the same specialty and your material to the same focus. Links cannot be purchased using any quick or unethical methods. In the future, we’ll need to create interconnections in the “old-school way” by cultivating genuine connections. Locate influencers discussing your niche and contact them to discover link opportunities.

More Power Over SERP Rankings

The number of agencies and companies controlling their SERP results is limited. If you want to rank higher, there is a pattern to prioritize your SEO strategies. Most SEO techniques rely on past performance and the expectation that Google’s algorithms will react favorably. The situation will undoubtedly alter, though, as AI transforms SEO in the future.

Agencies will now have more power over SERP outcomes in the upcoming years. This is due to the analysis of your website by AI-powered technology. Thanks to this, you’ll be able to prioritize, automate, and identify areas that require improvement. Hence, using AI in SEO strategies will increase your likelihood of ranking higher.

Voice Search

Voice search has expanded remarkably swiftly in recent years and is soon anticipated to surpass other search techniques. As smartphone use rose, voice searches became more prevalent. Google Now, Cortana, and Siri have given us virtual assistants to handle our crazy requests. And this changes the SEO scenario. Voice search and AI will lead to significant advancements in the future. In other words, when AI transforms SEO, the moment will come when voice search optimization will be a crucial ranking element.

Fighting off Black Hat SEO

Black hat SEO improves a website’s ranking in search results by disobeying search engine guidelines. Black hat SEO techniques include using hidden link networks, keyword stuffing, and cloaking. These unethical techniques typically lead to a reprimand from search engines and don’t offer the searcher a solution.

Due to an AI-powered Google that is smarter, these immoral Black hat SEO techniques are likewise on the verge of extinction. Short-term strategies that try to trick or outsmart algorithms won’t work. Implementing long-term industry standards will benefit more than attempting to influence the system.

Study of traffic and ranking development

Understanding your website’s rankings and visitor growth in-depth is essential for SEO. Although Google Analytics is an excellent tool for this, it can be time-consuming to analyze the data. AI-based technologies can predict and warn regarding rankings growth, simplifying the detection of issues and providing solutions, as seen in SEO Vendor’s “Rankings Analyzer” and “Eye In the Sky.”


The world and SEO are both evolving as a result of AI. It is impossible to plan for all changes because Google’s search algorithm is constantly changing.

In addition to this, it is impossible to fully anticipate all changes in how AI influences SEO due to the ongoing advancements in AI technology. Fortunately, you can keep up with the rapidly evolving world by knowing how AI affects SEO and Google’s algorithm. You can optimize your website and plan for success by staying updated with these changes.