Essentials of Crisis Management for Agencies

The best way to deal with a crisis is to not have one in the first place, but that’s not always possible. The next best thing, then, is having a plan in place and knowing how to respond when a crisis does happen. A good plan can help you navigate through even the most difficult situations by empowering you with knowledge about how your company works, what assets or liabilities it has (both financial and reputational), and who can be trusted if something goes wrong.

Crisis management is the ability to respond appropriately to a crisis situation

Crisis management is the ability to respond appropriately to a crisis situation. It’s not the same thing as crisis communication, which is the process of communicating with stakeholders during an emergency or other urgent situation. Crisis management is a process, not a program–and it requires constant attention and refinement over time.

It’s important that you understand your agency’s current capabilities before moving forward with any new initiatives related to crisis management (or any other aspect of risk management). For example: Are there existing policies and procedures in place? If so, how effective are they at addressing potential risks? What resources are available for responding quickly in case something happens?

A plan should be in place before a crisis occurs

A crisis management plan is essential for any agency. It should be in place before a crisis occurs, so that when it does, you have a clear idea of what to do and how to deal with it. A good plan will be flexible enough to adapt to whatever situation arises and easy enough for everyone involved–including your clients–to understand. It should also have been tested in mock situations so that everyone knows what they’re doing when the real thing happens!

It’s important to maintain a crisis management plan because it will help you deal with any situation that might arise, be it client dissatisfaction, negative media attention or anything else.

Know what your organization’s assets and liabilities are

The first step in crisis management is knowing what your organization’s assets and liabilities are. Assets are things that you have, while liabilities are things that you owe. For example:

  • An asset could be an office building.
  • A liability might be a mortgage on the office building or a lease payment due next month.

Understanding what your organization owns and owes (both financially and otherwise) will help you make better decisions during a crisis situation because it gives you information about how much money is available for recovery efforts, why certain actions may be more prudent than others, etcetera.

Assets and liabilities are not limited to financial resources; they can be tangible assets like buildings and equipment, but they can also include intangible assets like brand equity or intellectual property. For example: A company may have valuable trademarks that they want to protect during a crisis. Or, an organization might owe an employee who was injured on the job some sort of compensation.

Have a team prepared to respond accordingly

The best way to respond to a crisis is with a team that’s ready and able to handle the situation. A good team will have members who are able to work together and help each other out, but it also needs people with different skill sets. This will ensure that if one member isn’t available or unable to do their job, there’s someone else who can step in immediately.

It’s important for agencies (or any business) to prepare themselves ahead of time by building up strong relationships with their clients and creating systems within the organization, so employees know how they should respond when something goes wrong.

Create a chain of command during a crisis situation

When you’re in a crisis situation, it’s important to have a clear chain of command. Make sure everyone knows who is responsible for what, so they can execute their duties effectively. If the person in charge isn’t available, have an alternate plan in place so that no time is wasted trying to figure out who should take over and how they should proceed with handling the situation at hand.

When a crisis occurs, it’s important to be able to respond quickly and effectively. This means having a team of people who are trained in crisis communication, ready to take action when needed. It also means having a solid communications plan in place so that everyone knows how they should respond in each situation.

Agency management software to deal with crisis

In order to manage a crisis, you need to be able to react quickly and effectively. Agency management software like FP can help you do this by allowing you to monitor all of your media and communication channels in one place. This allows you to easily see what people are saying about your agency, respond quickly, engage with them on social media and continue building relationships with customers without having any downtime due to system failures or lack of resources at hand.

A good plan will help you respond effectively to any crisis situation you may face

As a crisis manager, you need to be prepared for any situation. A good plan will help you respond effectively to any crisis situation you may face.

A crisis management plan should be reviewed regularly and tested to ensure it works. It should also be updated as needed based on changes in your organization and its environment (such as new staff, locations or products).

A crisis management plan should include the following: 

  • Your organization’s statement on how it will handle a crisis situation 
  • A list of internal and external contacts who will be involved in responding to a crisis
  • A list of key messages and talking points that can be used by staff during a crisis 
  • A plan for communicating with employees, customers and the media during a crisis situation
  • A process for dealing with rumors or false reports that may emerge during a crisis


As you can see, crisis management is a complex process that requires careful planning and preparation. It’s important to be able to respond quickly and effectively when faced with a crisis situation, but it’s also crucial that you don’t overreact or lose sight of the big picture. The best way to handle any kind of emergency is by having a team prepared beforehand who understands what needs doing and how best to do it–and hopefully this article has helped!