DOMO is a single dashboard that unifies all your business social media data in one place. It’s like LinkedIn, Facebook, Twitter, Google+, Reddit, Pinterest, and much more bundled onto one page. You could say it’s like X-ray vision for the social web.
How Does It Work?
DOMO-dashboards aggregate data from social media, news sources, and other websites. The software then sorts the information into one place to give you actionable insights about your company.
It analyzes all your data in real-time, so you can use that knowledge to better position your business and make more informed decisions.
Here are some practical things you can do with DOMO:
Check the data in your dashboard so you can quickly identify trends, important events, and opportunities to take advantage of. Watch your company’s Google ranking fluctuate day by day to see if it’s growing or slipping in the search engine rankings.
Gain Immediate Actionable Insights
Get quick insights into your company’s social media performance. You can see how many likes, dislikes, or retweets your company is getting on Facebook and Twitter, plus the number of new fans you’re gaining each day so you can immediately act upon any growth opportunities.
Identify Your Most Influential Followers
This you can do by measuring metrics like social influence, reach, and activity. This allows you to uncover the most influential people in your network, which can help identify new customers or partners for your company.
Monitor Industry-Related News
Check sources like TechCrunch, Business Insider, and Forbes to see what’s happening with competing companies, key influencers, and trending topics. Look at how media publications are reporting on your company or industry so you can keep up-to-date with any changes in perception.
Find local influencers and monitor their influence on your followers. This helps you to identify the people who have the biggest impact on your social media marketing efforts, allowing you to tailor your messaging more effectively.
Uncover Online Conversations
Keep track of conversations happening about your company, products, or services. You can see if people are saying good things about you or talking positively about your industry so you can join in the conversation and engage more effectively with your audience.
Identify New Opportunities
Find what’s being said online about topics related to your business. Monitor hashtags that will let you join a conversation that’s happening right now and get involved.
Track Blog Activity
DOMO dashboards help see how many people are sharing your content or linking to it from other websites. Discover which articles are getting the most traction, see topics that resonate with your audience, and write more on those matters.
Monitor social media pages of competitors, customers, and prospects so you can track how they’re performing and what they’re saying.
This allows you to quickly react to any negative comments or take advantage of a business opportunity that might arise because of the conversation.
So that’s what DOMO dashboards can do.
This single dashboard gives you an up-to-the-minute overview of everything currently happening within your business social media accounts. You can look into your most influential followers, engage with them effectively, and even identify new opportunities or react to any changes in perception of your company.