How does Video Marketing work?

Marketing is the fuel that drives sales, engagement, revenue, and conversions for a business. Although there are many marketing techniques out there, the limelight is often on SEO, content marketing, and email marketing. While these marketing techniques are effective, adding a marketing technique like video marketing to the mix can boost your marketing efforts.

If used effectively, video marketing can be one of the best strategies in your marketing arsenal. This marketing strategy can help you connect with your audience and boost marketing and sales, thereby growing your revenue. In this post, we discussed video marketing, its benefits, and how it works.

What is Video Marketing?

Video marketing involves using videos created by you or a video content creator to promote your products or services across various platforms. It can be used to:

  • Build customer rapport
  • Promote your brand
  • Promote your services or products

Video marketing can also be used to answer how-to questions, promote customer testimonials, and live-stream events, and entertain the audience with thrilling content. If you are sleeping on this marketing strategy, you are missing out.

According to Forbes, 90% of customers say that product video helps them make buying decisions. Quite a lot, right? That’s not all!

You see, 64% of customers say that watching a video makes them more likely to hit the buy button (according to Animoto). Additionally, according to research by HubSpot, 97% of marketers say that video has helped boost user understanding of their product or service.

You stand to lose a lot if you neglect video marketing. However, if you wish to contact a marketing video agency and leverage the power of this marketing technique to grow your business, you may want to know how it works.

How does Video Marketing work?

How does Video Marketing work? You research your audience and create a video promoting your product or services to increase sales, boost awareness of your offerings, or engage your customers. While it may appear easy on paper, video marketing can be a little complicated. Like SEO, email marketing, etc., video marketing requires data to track various metrics and monitor customer engagement.

To create your video marketing strategy, you’ll want to:

Get the right resources: A lot of effort goes into quality video marketing. So, if you want to create a video that captivates your audience and achieves your goal, you’ll need to invest in quality video, equipment, editing software, and a professional marketing video agency.

Tell your stories: Customers are often drawn to stories. So before you create a video marketing campaign, you should brainstorm the stories you want to tell your audience and how to tell them.

Research: Quality research and data are essential to a successful marketing effort. However, due to several limitations, it’s sometimes difficult to compile all the necessary information.

Rotating proxies are an effective way to get around restrictions and obtain the information you need to market your videos.

Engage: Boring stories will do little to engage potential customers. If you want to keep potential customers hooked from the start to the finish of your video, you’ll need to make your story engaging.

The shorter, the better: Unless you are creating a short movie (which you aren’t), always keep your videos short. A good way to do that is by editing ruthlessly. Remove unnecessary scenes to optimize your video and make it more engaging.

Hit the “publish” button: After thoroughly editing your video, you can go ahead and publish it. Common places to publish your video are:

  • YouTube
  • Your website
  • Social media platforms

Analyze: After publishing your video, what next? Call it a day? No! You analyze. Monitor metrics and stats. Doing so will help you determine the performances of your videos.

Benefits of Video Marketing?

Why should you invest time, money, and effort into video marketing? What benefits does this marketing strategy hold?   Here are a few of them:

  • Helps you grow revenue
  • Influence buying decision
  • Helps you give your audience what they want
  • Helps you rank higher in search engines
  • Helps you increase traffic
  • Boost your conversion
  • A great addition to your email marketing

If you have been sleeping on video marketing, we advise that you consider adding it to your business marketing strategy.


Video marketing can only be beneficial for your business if well executed. So if you know you aren’t good at creating compelling videos, ensure you contact a professional that can. They have the expertise, knowledge, and tools to create videos that can captivate your audience, thus encouraging them to act.