How Much Does Facebook Reels Pay Per 1000 Views

Facebook Reels is the hottest new opportunity for creators to make money online. With over 140 million users interacting with Reels daily, there’s major earning potential if you can master this short-form video format. But how much can you really make? In this post, we’ll break down exactly how Facebook Reels payouts work so you can set realistic expectations around your earnings potential. Whether you’re just getting started with Reels or already seeing some success, you’ll learn How Much Does Facebook Reels Pay Per 1000 Views and what it takes to start cashing checks.

We’ll also compare Facebook’s monetization model with other platforms like YouTube, Instagram Reels, and TikTok. While the payout metrics are different across each platform, there are some best practices that apply broadly when it comes to producing Reels content that resonates and generates income.

Let’s dive in and unlock the money-making potential of Facebook Reels! With the right strategy, creativity, and consistency, you can build a thriving creator business with short-form video content.

How Much Does Facebook Reels Pay Per 1000 Views

The typical payout for 1,000 views of Facebook Reels ranges from $4-$10. However, the exact rate can vary significantly based on factors like your country and audience demographics.

Facebook utilizes a bonus incentive program that considers metrics beyond just raw view count, including:

  • Audience retention
  • Shares
  • Reactions
  • Comments
  • Saves

Higher engagement and longer watch times on your Reels will result in higher earnings per 1,000 views.

Payouts also differ based on your country and audience location. For example, 1,000 views from the United States, Canada, or Europe often result in higher earnings compared to other regions.

So while the average payout is $4-$10, your particular rate could be higher or lower based on engagement, audience, and other factors. Focus on creating compelling Reels that get viewers watching until the end.

Minimum Views Needed to Earn

To start earning money from Facebook Reels, you need to hit a minimum threshold of 1,000 views on your Reels within a 30 day period. This threshold allows you to qualify for regular payouts from the Facebook Reels Play Bonus program.

Once you cross 1,000 views in a 30 day window, you’ll gain access to Facebook’s bonus programs that pay out for top-performing Reels based on views and engagement. The standard 1,000 view threshold helps ensure creators have an engaged audience before they can start collecting bonus payouts.

Facebook does offer more exclusive invite-only bonus programs that provide access to payments before hitting 1,000 views. For example, some creators have been invited to bonus programs with just a 100 view threshold in 30 days. However, these special programs are currently limited to a small test group of creators by invite only.

The main way most creators start earning from Facebook Reels is by hitting 1,000 views within 30 days. While Facebook may lower the threshold in the future as Reels matures, for now most creators should focus on hitting the standard 1,000 view milestone to gain access to monetization and bonuses.

Monetization Requirements

To monetize your Facebook Reels, there are a few requirements set by Facebook you need to meet:

  • You must be 18+ years old. Facebook requires creators to be at least 18 years old to be eligible for monetization.
  • Your Page must comply with Facebook’s monetization policies. Make sure you review Facebook’s monetization eligibility guidelines and community standards to ensure your content meets the requirements. Certain types of content are prohibited from monetizing.
  • You need at least 100 followers and 10,000 1-minute views in the last 60 days. These thresholds ensure you have an established audience before monetizing.
  • Your account must be in good standing without any violations. If your account has had multiple or recent violations, it may be ineligible to monetize.
  • Location availability. As of now, Facebook Reels can only be monetized in the US and Canada. Support for more countries is expected over time.

Some types of content prohibited from monetization include illegal content, dangerous acts, defamation, harassment, etc. Make sure to review Facebook’s Community Standards to fully understand what’s allowed and not allowed. Overall, Facebook aims to help creators earn for original content that provides value to the community.

Maximizing Your Earnings with Facebook Reels

While the payout per 1,000 views provides a baseline, there are several ways you can maximize your earnings with Facebook Reels beyond just increasing your view count. Here are some top tips:

Optimize Your Reels for Engagement

Facebook ranks and recommends Reels based partially on engagement metrics like comments, likes and shares. Creating content that gets people engaging will lead to more views.

  • Ask questions or prompts in your captions to encourage comments.
  • Use interactive text and stickers that prompt viewers to engage.
  • Make duet or stitch videos responding to trending audios, songs or other Reels.
  • Collaborate with others to tap into each other’s follower base.

Analyze Trending Topics and Sounds

Look at what topics, songs and sounds are going viral on Reels right now and make content around those while still relevant. Trend-jacking early can lead to quick growth in views.

  • Check the “Top Reels” section to see rising trends.
  • Use relevant hashtags and songs tied to hot trends.
  • Put your own spin on trending content while still capitalizing on popularity.

Post at Optimal Times

According to statistics, the best times to post Reels are early afternoons and evenings. Posting multiple Reels per day during peak hours can increase your chance of going viral.

  • 2 p.m. to 5 p.m. tends to be a Reels sweet spot.
  • 10 p.m. to midnight is often strong for engagement.
  • Post at least 2-3 Reels daily during these windows.

Reuse Content Across Other Platforms

Repurpose your top performing Reels onto other platforms like Instagram and TikTok to maximize multi-channel views. Cross-promote your other channels in Reels captions.

  • Download your Reels and reupload natively on other platforms.
  • Link to your other profiles in your Reels video or description.
  • Post compilations combining your best short clips.

By optimizing your content strategy using these tips, you can significantly increase your Reels engagement and views, boosting your earnings potential beyond just the raw view count.

Facebook vs Other Platforms

Facebook Reels offer competitive payout rates compared to other similar short-form video platforms. Here’s a breakdown of how the monetization offerings stack up:


  • Payout: $3-5 per 1,000 views
  • Requirements: 1,000 subscribers, 4,000 watch hours in past 12 months

YouTube has stricter monetization requirements than Facebook, but offers similar CPM rates. However, it can be harder for new creators to reach the subscriber and watch time thresholds.

Instagram Reels

  • Payout: Up to $35 per 1 million views
  • Requirements: Invite-only

Instagram Reels bonuses are given through invite-only programs. The maximum payout is capped at $35,000 per month. Facebook Reels has more open and predictable earnings.


  • Payout: $2-4 per 1,000 views
  • Requirements: 100,000 followers

TikTok offers lower payouts per view compared to Facebook Reels. You need a large established following to monetize.


  • Payout: Unknown fixed license fee
  • Requirements: Invite-only

Snapchat pays creators for exclusive videos through fixed license deals rather than based on views. Access is limited.

Overall, Facebook Reels strikes a good balance by offering strong per-view payouts without hard subscriber or follower requirements. This makes it accessible for creators at all levels.

Non-Ads Monetization Strategies

While Facebook Reels ad revenue is the main way to monetize, there are other options to earn as a creator.

Creator Studio Challenges

Facebook’s Creator Studio offers various challenges that creators can participate in to win prizes and cash bonuses. Challenges range from posting a certain number of Reels in a period of time, to driving views and engagement on specific Reels. Winners can earn rewards like $500, camera equipment, or having their Reels featured.

The requirements and specifics vary by challenge, but they are a great way to get a boost in earnings beyond just ad revenue. Even if you don’t win, participating consistently can help grow your audience.

Affiliate Links

Adding affiliate links to your Facebook Reels descriptions is another solid monetization method. When viewers click and buy through your affiliate link, you earn a commission.

Affiliate programs like Amazon Associates, ShareASale, Rakuten Marketing, and CJ Affiliate are popular options. Displaying or mentioning relevant products in your Reels is a seamless way to earn affiliate income.

Just make sure to follow FTC disclosure guidelines when including affiliate links. Inform viewers the links are affiliate and provide details on potential commission earned.

Selling Merchandise

You can also include links to your online merchandise store in Reels descriptions. This lets fans easily shop for your branded products like t-shirts, sweatshirts, phone cases, and more.

Platforms like Shopify, Teespring, and Spreadshop make launching a store straightforward. To maximize sales, showcase your merch creatively within Reels content.

Case Studies: Real Creators Share Their Reels Earnings


Mary is a fashion and lifestyle blogger with 80k followers. She started posting Reels consistently 2 months ago and now averages 150k views per Reel.

At first I was earning around $30 per 150k views. But after hitting 100k total views on Reels, I got access to Facebook’s bonus program. Now I average around $100 per 150k views. The bonuses really add up! In my best month so far I’ve earned $750 from Facebook Reels.


John is a food blogger focused on easy family recipes. He has 120k followers and joined Reels 5 months ago.

My best performing Reels get between 300-500k views. I’m based in Canada, so I earn around $0.02 per view after bonuses. So for a 500k viewed Reel, I’ll typically earn around $125. It’s not as lucrative for me as Instagram Reels, but every bit counts!

Reels Video Ideas That Get Views

When creating content for Facebook Reels, it’s important to identify high-performing categories and video ideas that tend to do well and attract lots of views. Based on an analysis of top-performing Reels, here are some of the most popular themes and types of content:

How-To and Tutorial Videos

  • Cooking recipes and food hacks
  • DIY crafts and projects
  • Beauty and makeup tutorials
  • Fitness and workout tips
  • Life hacks and shortcuts

How-to videos consistently perform well as they teach people something new and provide value. Quick tips and tutorials can go viral as they are easily digestible.

Funny and Relatable Content

  • Comedy skits and sketches
  • Prank videos
  • Funny reaction videos
  • Relatable content about everyday life
  • Pet videos and animal moments

Light-hearted, humorous content tends to be very shareable. Catching funny moments on camera or creating comedic sketches can help videos get a lot of engagement.

Dance and Lip-Sync Videos

  • Dance challenges and trends
  • Creative dance routines
  • Videos with popular music or songs
  • Lip-syncing to trending audios

Dance videos are hugely popular on Reels as they are entertaining to watch and easy to create. Making videos using viral dance moves or popular music helps them spread.

Trending Topics and Hashtags

  • Current events and pop culture
  • Viral internet challenges or trends
  • Videos using popular hashtags

Leveraging trending topics and hashtags when they are peaking in popularity can help expose your Reels videos to new audiences.

Engaging Visuals and Effects

  • Interesting filters, effects or transitions
  • Captivating cinematography
  • Satisfying visuals like art and ASMR
  • Oddly satisfying moments and things

Creative use of visuals, effects and editing can make Reels stand out. Mesmerizing and satisfying content gets more repeat views.

By focusing on these high-performing categories and ideas, you can create engaging Reels content that attracts more views and goes viral. Analyze what’s currently trending for the best results.

Key Takeaways

Facebook Reels presents a new opportunity for creators to monetize short-form video content. Here are the key points to keep in mind:

  • You can expect to earn between $4-10 per 1,000 Reels views, though earnings vary based on multiple factors.
  • To start monetizing, you need 1,000 views in the last 30 days and to meet Facebook’s monetization policies.
  • Maximizing your views and engagement is crucial. Use relevant hashtags, trends, and sounds. Create “short-form bingeable” content.
  • While Facebook Reels payouts are still establishing, they appear lower than more mature platforms like YouTube but higher than TikTok’s.
  • Beyond direct ad revenue, you can also monetize Reels via the Creator studio challenges, affiliate links, and the Reels Play bonus program.
  • Consistently creating trending and entertaining Reels gives you the best chance to attract views, followers, and earnings over the long term.