It is quite easy to start creating content, but not as easy to get it to reach a huge target audience. We might want to create content for quite a few reasons, you might want to boost your business, you might be an at-home entrepreneur who wants their product to take off, or you might just want to earn money from this.
The first place anyone goes to for expertise and advice is Google. Did you know that Google deals with more than 4 billion search queries every single day?
Any links that appear on these queries are called content. So even without knowing it, all of us consume a ton of content daily. This is the main kind of marketing strategy that will help you go places.
All blog posts, Instagram feeds, and video tutorials are content. This helps in bringing new visitors to your site, engaging with your audience, and ultimately generating some good revenue.
It is important to get some good topic ideas that match your persona so that people relate more to your content. This is honestly the ultimate inbound marketing practice. You provide useful and free information to your audience to retain quality engagement.
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The best kind of free marketing tactic that can help you broaden your reach and get more engagement with your audience is to use hashtags wherever you can. It is important to use strategic hashtags and not just anything because the algorithm on social media platforms will use these to boost your profile.
Platforms such as TikTok, Twitter, Instagram, and Facebook use hashtags on quite a regular basis. You can think of these like long-tail keywords that are good if you provide certain advice or resources to your audience.
You should also remember to use trending hashtags since they can help in boosting your profile. If you have a local business or you want to broaden your local reach, be sure to use location-based hashtags.
You can also create a custom hashtag that will set you apart and make you unique, providing you an edge over other people’s content. It is important to apply a mix of all of these for the best results.
Tag brands and people on social media
If you want to get your profile and content to the next level, do not forget to tag people such as your loyal customers, certain people who have a larger reach in the kind of audience you want, and most importantly, brands.
Tagging brands in your content can get you a whole lot of reach in quite a small period. This may attract more people to your content and even to your business if that is something that you are aiming for.
Do not forget to encourage all of your followers to tag you wherever they can and give out your social media handle to get more people to pay attention to your content. User-generated content can be a great advantage for any entrepreneur, and it also builds up a sense of trust among your followers.
Create a persona
One of the most important things to do is to create a whole persona for your content. It should not be haywire, going in every direction. There should be a proper persona behind all the content that you are creating. This is why it is important to have a content strategy in place.
Try to make each user feel that you are speaking directly to them to have more engagement. Get intimate with your followers and talk to them like you would with an old friend. This creates and enhances the sense of loyalty and trust that they would have for your content.
For example, a ton of psychologists are also creating content online that speaks directly to their followers, which is why so many people feel that they can directly relate to them. Understand their dreams, hopes, and biggest fantasies.
Humans always want to feel connected, which is why this should be your top priority in content creation. This persona or this semi-fictional character that you create online will serve as a representation of your target audience. This will take some research and even some guesswork, you will have to keep tweaking it till you get it right.
Create video content
Some of the most engaging content online is in the form of videos. We see so many people browsing Instagram videos and reels for hours on end, all of this is video content. You can even make some how-to tutorials on youtube. It is important to remember to work smart and not hard when you make videos for content.
Did you know that you can even use certain creative content marketing tips to make your video content easier to make? You do not have to keep making new footage every single time you want to create video content.
You can even rehash your footage to fit it better. This is what people do on Instagram reels to engage more with their audience.
Audit your content from time to time
You might have been creating content for quite a long time. Some people rely solely on their content strategy while others go on without any clear direction. In any case, anyone can benefit greatly from a content audit from time to time. This will help show you your progress and if you are going in the right direction with your content.
All you need to do is take some inventory of all the content that you have already put up and then organize it under a new content plan. This might mean rehashing or re-writing some old content, but that’s okay! As long as it helps you boost your profile and reach a larger audience, you should do it. Get more content that appeals to the persona that you have built up online.
It is important to understand how to boost your content if you want a whole new level of engagement. Follow these steps to help you on your journey.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.