How to Make a GamePass on Roblox: A Step-by-Step Guide

Roblox has emerged as an extraordinary platform that allows aspiring game developers to bring their wildest creations to life and share them with millions of players worldwide. As a Roblox developer, creating a game pass is one of the most exciting opportunities you can explore to enhance your game’s monetization and engagement.

A game pass is a unique feature that allows players to unlock special in-game abilities, perks, or content in exchange for Robux, the platform’s virtual currency. In this comprehensive guide, we will take you through the step-by-step process of how to make a gamepass on Roblox.

Why Create A Gamepass on Roblox?

Creating a game pass on Roblox offers several compelling reasons for developers to consider. These reasons contribute to enhancing the gaming experience for players, fostering a thriving game community, and providing opportunities for developers to generate revenue and recognition. Here are some key reasons why you should consider creating a game pass on Roblox:

  1. Monetization: Game passes enable developers to monetize their games beyond the initial purchase. By offering unique in-game benefits, perks, or content for a price, developers can earn Robux, Roblox’s virtual currency, from players who are interested in enhancing their gameplay experience.
  2. Player Engagement: Game passes introduce new and exciting elements to the game, which can significantly increase player engagement. Offering exclusive abilities, items, or access to special areas can keep players immersed in your game for longer periods, leading to increased playtime and retention.
  3. Incentivizing In-Game Spending: Game passes can act as incentives for players to spend Robux, especially if their benefits are valuable and appealing. This creates a sense of progression and accomplishment for players who invest in these passes.
  4. Competitive Advantage: A well-designed and compelling game pass can set your game apart from others on the platform. Providing unique features that are not available in standard gameplay can attract players and give your game a competitive edge.
  5. Community Building: Game passes can help foster a sense of community among players who have acquired them. Players with similar interests and investments in the game pass are more likely to interact, share experiences, and collaborate within the game, leading to a stronger player base.
  6. Flexibility in Design: Developers can design and create various game passes, offering a wide range of benefits. This flexibility allows for experimentation with different features and pricing strategies to find what resonates best with the player community.
  7. Recognition and Exposure: Successful game passes can gain recognition and popularity within the Roblox community. As players share their experiences and recommend the game pass to others, it can increase exposure and recognition for both the pass and the game itself.
  8. Funding Ongoing Development: Revenue generated from game passes can be reinvested into ongoing game development, allowing developers to improve and expand their creations continuously.
  9. Encouraging Exploration: Some game passes can unlock access to exclusive areas or content, encouraging players to explore more of the game world. This can lead to a deeper appreciation of the game’s design and expand the overall gameplay experience.

How To Make A Gamepass On Roblox

Make a GamePass on Roblox

Here is a step-by-step guide on how to create a gamepass on Roblox:

Accessing the Roblox website and logging in

  • Open your preferred web browser and go to the Roblox website (
  • Click the “Login” button and enter your Roblox account credentials to log in.

Navigating to the “Create” section

  • Once logged in, click the “Create” button at the top of the Roblox homepage.
  • This will take you to the Roblox Studio, where you can create and manage your games.

Selecting the game you want to make a gamepass for

  • If you have already begun a game, select it from the list of your existing games.
  • If you haven’t created a game, click the “Create New Game” button and follow the prompts to create a new game.

Accessing the “Game Settings” page

  • In the Roblox Studio, click the “Game Settings” button in the toolbar at the top of the screen.
  • This will open the “Game Settings” page, where you can configure various settings for your game.

Clicking on the “Monetization” tab

  • On the “Game Settings” page, click on the “Monetization” tab on the screen’s left side.
  • This tab contains options related to monetizing your game, including game passes.

Enabling game passes for your game

  • Under the “Monetization” tab, you will find a toggle switch labeled “Enable Game Passes.”
  • Click on the toggle switch to enable game passes for your game.

Create a new gamepass

  • Once gamepasses are enabled, scroll down to the “Game Passes” section on the “Monetization” tab.
  • Click the “Create New Game Pass” button to create a new gamepass.

Customizing the gamepass details (name, description, price, etc.)

  • In the gamepass creation window, enter a name for your gamepass in the “Name” field.
  • Provide a description of the gamepass in the “Description” field, highlighting its benefits or features.
  • Set the price for the gamepass in the “Price” field. You can choose to make it free or set a specific Robux price.

Uploading an icon for the gamepass

  • To make your gamepass visually appealing, click the “Choose File” button under the “Icon” section.
  • Select an image file from your computer that represents your gamepass and click “Open” to upload it.

Setting the gamepass as active

  • Once you have customized the gamepass details and uploaded an icon, click the “Save” button to create the gamepass.
  • After saving, you will see the newly created gamepass listed under the “Game Passes” section.
  • To make the gamepass active and available for players to purchase, click on the toggle switch next to the gamepass.
Congratulations! You have successfully created a gamepass on Roblox. Players can now purchase and enjoy the benefits of content associated with your gamepass in your Roblox game.

Enhance Your Roblox Gamepass

Enhancing your game pass is crucial to ensure it remains appealing to players and continues to contribute to your game’s success. Here are some strategies to improve your game pass on Roblox:

  1. Add New Features: Regularly update and expand your game pass by introducing new features, items, or abilities. Providing fresh content will entice players to continue purchasing and engaging with your game pass.
  2. Limited-Time Offers: Create limited-time offers for your game pass, such as discounts or exclusive items available for a limited period. This can create a sense of urgency and encourage players to purchase sooner rather than later.
  3. Community Feedback: Listen to player feedback and suggestions regarding your game pass. Implementing popular requests can make the pass more attractive and relevant to the player community.
  4. Collaborations: Collaborate with other developers or influencers to create special edition game passes. Cross-promoting with popular creators can significantly boost exposure and increase sales.
  5. Events and Special Occasions: Design game passes that align with seasonal events, holidays, or special occasions. These themed game passes can capitalize on players’ excitement during festive periods.
  6. Exclusivity and Rarity: Offer limited-edition or exclusive game passes that are only available for a short time. Players may be more inclined to purchase if they feel they are part of a whole group.
  7. Tiered Game Passes: Introduce tiered game passes with varying levels of benefits at different price points. This provides players with more options and caters to different preferences and budgets.
  8. In-Game Challenges and Rewards: Create in-game challenges or achievements that players with the game pass can complete to earn additional rewards. This gamification can incentivize players to keep engaging with your game pass.
  9. Promotional Events: Host in-game events or competitions that highlight the features of your game pass. Offer rewards to participants and winners to showcase the value of the game pass.
  10. Cross-Game Benefits: If you have multiple games on Roblox, consider designing a game pass that benefits all your games. This can encourage players to explore your entire portfolio.
  11. Discount Bundles: Package multiple games passes together as a discounted bundle. This can be an attractive option for players seeking more value from their Robux.
  12. Communication and Transparency: Communicate what players can expect from your game pass and future updates. Being transparent builds trust with your player base.

What Can You Earn With a Roblox Pls Donate Gamepass?

The “Pls Donate” game pass on Roblox is a creative and unique approach to monetizing a game. However, it’s important to note that this game pass’s success in generating revenue may vary depending on several factors. Here are some potential ways you can earn with a “Pls Donate” game pass:

  1. Voluntary Donations: The primary concept of the “Pls Donate” game pass is to ask players for voluntary donations to support the game’s development. Some players may appreciate the game’s content and want to contribute to its ongoing improvement, leading them to make donations through this game pass.
  2. Support from Fans and Community: If your game has a dedicated and enthusiastic community, they might be more inclined to make donations through the “Pls Donate” pass to show their appreciation and support for your work.
  3. Rewards and Incentives: You can consider offering special rewards or incentives for players who make donations through the game pass. This could be exclusive in-game items, perks, or access to unique areas that non-donating players don’t have.
  4. Fund Ongoing Development: Donations obtained through the “Pls Donate” game pass can fund ongoing development, updates, and improvements to your game. This can help you maintain and enhance the game’s content, keeping it fresh and exciting for players.
  5. Community Events and Giveaways: Utilize the funds received from the game pass to host community events or giveaways. This rewards players for their support, fosters community, and encourages more players to participate.
  6. Advertising and Promotion: Allocate some funds towards advertising and promoting your game. The increased visibility can attract more players, which, in turn, can lead to more potential donations through the game pass.
  7. Invest in Assets: You can use the donations to purchase high-quality assets, such as 3D models or sound effects, that can enhance the overall experience of your game.
  8. Expand Your Game Portfolio: If you have multiple games on Roblox, donations can be used to invest in new game projects, further diversifying your game portfolio and increasing your potential revenue streams.
  9. Charity and Giving Back: Some developers donate a portion of the funds received through the “Pls Donate” game pass to charitable causes or community initiatives. This approach can help foster goodwill and positive sentiment among players.

Ideas for Making Your Gamepass More Attractive

Making your game pass more attractive is essential to encourage players to purchase it and enhance their gaming experience. Here are some creative ideas to make your game pass more appealing:

  1. Exclusive In-Game Items: Offer unique and exclusive items that players can only obtain through the game pass. These items could be rare cosmetics, powerful gear, or limited-edition skins that make players stand out in the game.
  2. Unlock Premium Areas: Provide access to special premium areas or hidden locations in your game that can only be accessed by players who own the game pass. These areas can contain additional quests, valuable resources, or unique challenges.
  3. Increased In-Game Currency: Give players a boost in the game’s currency earning rate or provide a one-time bonus of in-game currency upon purchasing the game pass. This allows them to progress faster and access other content within the game.
  4. Game Pass Exclusive Events: Host special events, competitions, or mini-games exclusively available to players with the game pass. Offer rewards and recognition to winners to make these events enticing.
  5. Bonus XP and Leveling: Grant players with the game pass an experience point (XP) boost or faster leveling progression. This rewards their commitment and encourages them to explore and enjoy more of the game’s content.
  6. Early Access to Updates: Offer players with the game pass early access to upcoming game updates, features, or content expansions. Being part of the first group to experience new content can be a significant incentive.
  7. Personalization Options: Provide players with customization options that are only available through the game pass. This could include unique character customization options, personalized badges, or custom nameplates.
  8. Monthly Rewards: Offer recurring rewards for game pass owners, such as a monthly gift pack containing special items, currency, or bonuses. This creates ongoing value for players who maintain their game pass subscription.
  9. Discounts and Bundles: Consider offering discounts on the game pass during special occasions or bundling multiple game passes together at a reduced price. This makes the purchase more enticing for players.
  10. Exclusive Developer Interaction: Engage with players who own the game pass through exclusive developer Q&A sessions, forums, or Discord channels. This personalized interaction can foster a loyal and dedicated player community.
  11. Player Influence: Allow players with the game pass to vote on upcoming features, content additions, or game changes. Making them feel involved in the game’s development can increase their sense of ownership and satisfaction.
  12. Limited-Time Benefits: Introduce time-limited benefits or perks to the game pass periodically. Players will be more motivated to purchase if they know they won’t have access to these exclusive advantages forever.

Tips for Pricing Your Gamepass

Pricing your game pass effectively is critical to maximize revenue and encourage player purchases without deterring potential buyers. Here are some valuable tips to help you determine the optimal price for your game pass:

  1. Value Proposition: Communicate the value of your game pass. Highlight the exclusive benefits, in-game perks, or unique experiences players will gain by purchasing it. Players are likelier to buy if they see a clear value in what they receive.
  2. Analyze Competitors: Research similar game passes offered by other developers on Roblox. Take note of their pricing strategies and the benefits they provide. This can give you insights into the prevailing market rates and help you set a competitive price.
  3. Consider In-Game Economy: Consider your game’s in-game economy and players’ purchasing power. If your game’s currency is relatively easy to obtain, pricing the game pass too high may make it less appealing.
  4. Start with a Competitive Price: As a starting point, set your initial price at a competitive level. You can always adjust it later based on player feedback and performance data.
  5. Monitor Player Feedback: Pay attention to player feedback and reviews related to the game pass. If players frequently mention that the price is too high or too low, consider adjusting accordingly.
  6. Limited-Time Discounts: Periodically offer limited-time discounts on your game pass. This can create a sense of urgency and encourage players to purchase before the offer ends.
  7. Package Deals and Bundles: Consider offering package deals with multiple game passes or in-game items at a discounted price. Bundling can make the purchase more attractive and encourage players to spend more.
  8. Trial and Error: Be willing to experiment with different price points over time. Analyze the impact of price changes on sales performance to find the optimal balance between revenue and player satisfaction.
  9. Offer Multiple Price Tiers: If possible, create different game pass tiers with varying benefits at various price points. This allows players to choose a level of investment that aligns with their preferences and budget.
  10. Track Analytics: Use Roblox’s analytics tools to monitor the performance of your game pass. Keep track of sales, conversion rates, and other metrics to gauge its effectiveness and make data-driven decisions.
  11. Reward Loyalty: Consider implementing loyalty programs that offer discounts or exclusive perks to players who have owned the game pass for an extended period. This rewards long-term commitment and encourages ongoing subscriptions.
  12. Free Trials: Offer a limited-time free trial version of the game pass. Allowing players to experience some of the benefits before purchasing can increase their confidence in the value of the pass.

How to Promote Your Game Pass

promoting your game pass is essential to reach a broader audience of potential buyers and increase the chances of successful sales. Here are effective strategies to promote your game pass on Roblox:

  1. In-Game Promotion: Integrate in-game advertisements or notifications that inform players about the game pass and its benefits. This targeted approach ensures that players already engaged with your game are aware of the pass.
  2. Eye-Catching Game Pass Icon: Design an attractive and visually appealing game pass icon that stands out on your game’s page. A well-designed icon can pique players’ curiosity and encourage them to learn more.
  3. Game Descriptions and Updates: Use your game’s description to highlight the value of the game pass. Regularly update the game description to keep it fresh and relevant, mentioning any new features or additions to the pass.
  4. Social Media Promotion: Leverage your social media channels (Twitter, Instagram, YouTube, etc.) to promote your game pass. Share engaging content, screenshots, or short videos that showcase the benefits of the pass and encourage players to check it out.
  5. Roblox Group Announcements: If you have a Roblox group, announce the game pass to your group members. Groups can serve as a dedicated community where you can communicate directly with interested players.
  6. Collaborations and Partnerships: Collaborate with other developers or influencers on the platform to cross-promote each other’s game passes. Partnering with popular creators can expose your pass to a wider audience.
  7. Influencer Sponsorships: Consider sponsoring well-known Roblox content creators or influencers to showcase your game pass in their videos or live streams. Their endorsement can significantly boost visibility and credibility.
  8. Limited-Time Events: Host special events or limited-time promotions that feature the game pass prominently. Offer exclusive rewards or discounts during these events to drive more purchases.
  9. Community Engagement: Interact with your game’s community through forums, Discord servers, or in-game chat. Engaging with players and responding to their questions or feedback can create a positive image for your game pass.
  10. Press Releases and Articles: Write and distribute press releases or publish articles on gaming websites or Roblox-related blogs to introduce your game pass to a broader gaming audience.
  11. Roblox Game Jam Participation: If relevant, participate in Roblox game jams and showcase your game pass during these events. Game jams attract attention from both players and other developers.
  12. Testimonials and Reviews: Encourage players who have purchased the game pass to leave positive reviews and testimonials. Positive feedback can influence potential buyers’ decisions.


How do you make a Roblox pass on mobile?

To create a game pass on Roblox using a mobile device, you can follow the same steps as creating a game pass on a computer. Access the Roblox website through your mobile browser, log in to your account, and navigate to the “Create” section. From there, you can follow the steps outlined earlier in this conversation to create and customize your game pass.

How does a game pass work on Roblox?

A game pass on Roblox is a purchasable item that provides players with additional benefits, perks, or content within a specific game. When players purchase a game pass, they gain access to the features or advantages associated with that pass. Game passes can include exclusive items, in-game currency, special abilities, VIP access, or other enhancements that enhance the gameplay experience.

Do you get Robux from a game pass?

As a game developer, you can earn Robux from game passes. When players purchase your game pass, you receive a portion of the Robux spent by the player. The exact amount of Robux you earn depends on the price you set for the game pass and the Roblox Developer Exchange rate. It’s important to note that players do not receive Robux from purchasing a game pass; they receive the associated benefits or content.


Creating a game pass on Roblox is a valuable opportunity for developers to enhance their games, engage players, and generate revenue. By understanding the game pass functionalities, implementing it effectively, setting an appropriate price, and promoting it through various channels, developers can attract players to purchase the pass and enjoy exclusive in-game benefits. Regularly updating and refining the game pass based on player feedback will ensure its continuous appeal and success on the Roblox platform.