Facebook Advertising has shaped success for small-scale and large-scale businesses over the years. It is no joke that more than 1/3rd of the world’s population can come together in one place. Well, if not literally, then virtually. What started as a socializing platform slowly transformed into a content-sharing platform and then into a platform for businesses looking to make a name for themselves.
Facebook launched a new venture called Facebook Ads Manager, which later became Meta Business Suite to help businesses run their advertising campaigns on Facebook and Instagram combined. What more could one have asked for?
So, in this article, we will guide you through the advertising world of Facebook and how you can master the art of running Facebook Ad campaigns that deliver success at your door – exactly the way a top-ranked PPC management agency does it.
Table of Contents
What is Facebook Advertising?
Facebook ads are a mixture of different kinds of content with different purposes. They are very similar to social media posts. You have to pay some bucks for Facebook to show them among the top posts of your target audience’s home feed. Most of us confuse Facebook ads with Facebook boosts. The only similarity is that you have to pay for them both. And both are part of the advertising schemes.
Well, there are differences between them. A Facebook boost can only be implemented on a Facebook post you have already published. Meanwhile, for a Facebook ad, you can create an entirely different post or run your ad on an existing post.
Facebook ads can be run on content like carousels, static images, videos, stories, etc. Facebook has a very special feature of targeting people based on many factors that help zero in on your specific audience.
What are the Benefits of Using Facebook Advertising?
- Facebook has over 2.9 billion active users in a month. That’s a large audience pool, more than the sum of the world’s top two most populated countries – China and India. So, this is the place if you want to run an ad and target an audience you think would like to learn about your product or even buy it.
- Facebook is a numbers game. But it also lets you monitor your campaigns through Meta Business Suite, which is less complicated to understand than Google Ad Manager. You can access them all in real-time from impressions to reach, click-throughs to likes, shares, and comments.
- You can target and personalize your ad campaign by trying a minimal amount of daily spend.
- You can do A/B testing by running multiple versions of an ad and comparing the results.
Now, let’s talk about how you can implement Facebook ads for your business.
Step-by-step guide to help you master the art of advertising on Facebook.
Defining Your Ad Campaign Objectives
Write down your end goals first. Everything you want to achieve from your ad campaigns should be clear to you. Do you simply want your target audience to learn about your existence? Do you want them to try and learn more about your business? Do you want to sell your products/services to them? How can a top PPC management agency help me with it? Everything.
With clear objectives, you will be able to devise a plan for your advertising campaigns. You will be able to differentiate the type of content you should use for a particular objective. For example, short videos will help you reach more people for brand awareness in less time through reels.
Devising Your Audience Targeting Strategies
First, you need to study your competitors to learn about your audience. Their preferences, likes, dislikes, etc., should be of utmost importance to you. Then, you need to leverage the customer data to create custom audiences for targeting.
Second, you need to narrow your target audience to specific segments based on demographics like age, gender, occupation, location, language, etc. At this point, you will also learn about your audience’s preferences, buying behavior, likes and dislikes, etc. Put all this data together and create audience segments for each type of ad you want to run.
Crafting Eye-Catching Visuals and Write Persuasive Ad Copy
One word can make a difference. The saying never gets old. To make your target audience pause and take notice of your efforts, you have to create something out of the box that meets the eye. You can start by creating scroll-stopping images using design tools.
Your words need to resonate in your audience’s mind even after they have scrolled past your ad copy. You need to be able to speak to them through your headlines and descriptions. Also, here, you can put the best use of A/B testing to learn which ad copy garnered the most attention.
Optimizing Landing Pages for Conversions
Let’s say your audience stopped to take a look at your ad. Now what? You either put a link to reach out to them through the inbox or simply show them a way to your Facebook page. Or you can go a step further and ask them to click on the link and go to your landing page. That means you have to optimize your landing page to make it load fast and have significant images and texts on it that serve the purpose.
Creating Budgeting and Bidding Strategies
The next step is to define your budget and define your bidding strategy. You can either bid on CPC (cost-per-click) or CPM (cost-per-mile or cost-per-thousand impressions). The bid decides the quality of your ad and which ad will show at the top. But that’s not it. One of the most important aspects of Facebook Ads is to allocate funds at the campaign, ad set, and ad levels. This helps you in breaking down your budget for an effective and efficient campaign. After running daily or weekly campaigns, you can easily decide which ads you need to run for longer durations.
Analyzing Facebook Ad Performance
This is the most important aspect of your campaigns. The absence of this step is like doing all the work but forgetting to ripe its fruits. After you have run your ad campaigns, you need to track the results. The results are based on specific KPIs (Key Performance Indicators) like click-through rates, conversion numbers, opens, visits, etc. The more you get into these metrics, the better you can curate your future campaigns.
You need to explore Meta Business Suite and learn much about its complete potential to put your ads to use best. These 6 steps we discussed in this article will help you craft an ad campaign that will generate favorable results for your business. You will learn to craft and improve your ad campaigns with each step.
He is a passionate blogger and tech-savvy guy who loves to discover the stuff related to technology and social media. Currently, he is pursuing his graduation from the University of Lahore.