Digital marketing is evolving at light’s speed. Nowadays, integrating digital maneuvers into your strategy can make your approach more flexible and more engaging than using outdated marketing methods. Whether the tactics are email, a website, SEO, social media, or a combination of these, making an impression has never been more critical.
But what if you’re just a beginner and want to start big by working with professional digital marketers? Whether you’re looking to improve traffic on your website or opting for a career in digital marketing, here are eight essential questions about digital marketing that everyone would ask.
Make sure to give it a full read. This blog will clear all of your misconceptions and help develop a sound base for your career.
Table of Contents
Questions About Digital Marketing
What exactly is Digital Marketing?
So, let us start from scratch.
Digital Marketing, in simple words, is the art of promoting brands to their potential customer using the internet and other digital communication.
The other means may include.
- Social Media.
- Mobile Applications.
- Search Engines
What is the role of Social media in Digital Marketing?
If you don’t know how to use social media as a weapon to attract an audience to your webpage, you’re missing out on a lot. You see, social media is the backbone of digital marketing – so it has to be taken seriously.
As we already know, social media has turned the world into a global village. Almost being available to everyone can be used as a traffic-attracting medium. Besides that, social media enables companies to have a sneak peek into people’s life.
And with all those billions of phones getting tapped on every sec, a single promotional ad on either Facebook or Instagram can drive thousands of new visitors to your website.
What are Backlinks and Keywords?
Backlinks and keywords are also the topmost aspects of the digital marketing foundation. Backlinks are the bridge from one web page to another; a higher number of backlinks has a better organic search engine ranking.
Several backlinks are not the only main thing; the quality of backlinks also plays a pivotal role. Backlinks form the basics of Google’s original algorithm (page rank). High authority links are those links that include backlinks from the world’s top trusted sites.
Henceforth they have more weightage in the page ranker criteria, as compared to normal backlinks. On the other hand, some backlinks might harm your ranking. Toxic links are actually from a suspicious website, obviously keeping a lousy company does impact one’s reputation.
The same goes for toxic links.
The second most crucial factor that plays an equally important role is “Keyword.” Keywords in the most exact words are the words that we use to search just about anything in a search engine. Keywords form the basis of SEO and are a type of on-page SEO factor.
What is the difference between SEO and SEM?
SEO and SEM are terms that keep echoing in the digital marketing industry. Although the abbreviation looks similar, they are two different terminologies in reality.
Search Engine Optimization, commonly known as SEO, optimize your site’s content so that a search engine shows it in the topic search.
There are four horsemen of SEO. They include.
- On-Page SEO:
Includes keywords, title tag, meta description, and webpage URL
- Off-Page SEO:
It is mainly concerned with using high-quality backlinks on your site. Trust Factor is the main element of OFF page SEO.
- Technical SEO:
Technical SEO is all about the architecture and how fast your page loads.
- User-Friendly Signals:
Bounce rate and web design are the critical concepts of User-Friendly Signals. When people don’t get their answer, they switch to other web pages, which increases your bounce rate.
Search Engine Mechanism (SEM) is a broader term that comprises SEO and other things, which we will look at in a bit. In addition to SEO, SEM also includes PPC (pay per click). It’s more like buying the visitors instead of earning them. The ranking in SEM relies on the bidding; the higher your bid, the greater chance you will make it to the top.
How long does it take to notice a change?
The fear of the Unknown is always a bad one. We, humans, do love specific answers; anything ineffable. And unpredictable translates into a sense of discomfort within our body. So basically, our most important question has arrived.
Well, my friend, it’s a bit tricky, but here we all know success takes time unless you come across a genie. So basically, SEO is time-consuming, and by that, we mean a lot of time-consuming.
It usually takes a few years for your website to climb that long list and make it up to the hotspot, but that’s just how it works.
Whereas on the other hand, PPC can instantly put you in the spotlight. You could put content in the morning and expect your content to be among the top spot on the same day.
What can mobile SEO do for a business?
As we’ve mentioned above: the significant difference between SEO and SEM is time. Although PPC doesn’t promise ROI, it still is an effective tool for traffic control.
Well, if you ask us, the most crucial factor in digital marketing nowadays is Mobile SEO.
Making a site mobile-friendly can make the site heaven for most of your visitors. According to Google, it is official that there is more searching down on mobile than the personal computer.
So, it’s only natural that having an attractive and responsive website that quickly adapts to a mobile system setting can boost the visitors. So, make sure to hire a good web designer to increase your chances of doubling the visitors.
What are Google Penalties, and How do we avoid them?
Doing illicit things such as stuffing your website with keywords, and plagiarizing content instead of providing quality content can have a terrible impact on your reputation. It may end up igniting the red flags of google and turning your site into a suspicious one.
So make sure to provide quality content, do not go for any shortcuts, or they might be the very death of your webpage.
What are Meta Tags?
Meta tags include Meta titles and meta descriptions; the title occupies your browser’s top shelf and plays the part of the page’s title. A good Meta title is about 50-60 characters, whereas the other Meta description gives a sneak peek about the blog.
These frequently asked questions are always a source of confusion for new members of the industry. To excel, the tasks of promoting the online presence of a brand demand immense expertise and knowledge. Keep updating yourself with modern methods and techniques for growth and stability.
We hope these Questions About Digital Marketing help clear your blurry thoughts and guide you toward a collaborative, successful relationship with your next marketing agency.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.