TikTok’s popularity is rapidly growing, which makes it an essential platform for small and large businesses to connect with customers. The short-form video platform’s audio-driven content, trends, and challenges differ from other social media platforms.
The platform is an excellent medium to reach new audiences. TikTok doesn’t require more audiences to make your videos seen by millions of audiences. Looking to grow your small business on the TikTok platform? If yes, then utilize Trollishly to expand your brand’s exposure quickly. Here let’s discuss 7 tips to grow your small business using TikTok marketing:
TikTok Marketing Tips to Grow Your Small Business
- Post Relevant, Authentic, and Informative Videos
TikTok audiences are interested in watching new content, challenges, and trends on their ‘For You Page’ recommended by TikTok’s algorithm. Other social media platforms push content of famous creators with more followers. But TikTok brings lesser-known creators to the spotlight if their content is relevant, authentic, and informative.
Even small businesses that have just started on the platform may go viral on the platform overnight. With a massive platform like TikTok, you can never predict success. So if you are a small business, creating relevant, authentic, and informative videos for your audiences is important.
The platform has different filters, effects, and editing tools, so it is easy for creators to create visually attractive content without needing any expensive camera or editing tools.
- Create User-Generated Videos
TikTok offers features like duet and stitch, which are used to make videos with other users’ content. The platform is designed for sharing quality videos created by authentic creators. You may keep up with the latest trends to gain views for your content. Additionally, you can endeavor to buy tiktok likes for your videos and increase engagement in a short time. So that more audiences will become aware of your videos and engage with them. If you want to increases your audience fast, you can purchase 1 million followers on TikTok.
Encourage your customers to create review videos using your products, known as user-generated content. You can post the UGC on your page to build trust among your customers. Ask your audience a question, create a poll, and ask for honest customer feedback. With many UGC, you can develop and strengthen your brand presence, and UGCs help reflect your brand’s values and message to your audience.
- Go for Paid Advertising
TikTok’s ads differ by interaction and presentation. In-feed ads are created with or without creators and appear like every video content, which may also be promoted content. This will show up on the ‘For You Page’.
If you are ready to make your brand stand out from the crowd, top-view ads are the best choice. Top view ads are the videos that play after the users open the app. This is effective at grabbing attention and creating conversions.
The platform also promotes ads that include branded hashtag challenges, customer participation, and branded effects. This allows your audiences to have fun and also brings recognition to your business.
- Find and Use the Appropriate Hashtags
Most importantly, you should find and utilize relevant hashtags to increase your content’s engagement. You can gain an idea of what is trending so that you can create videos. Not every hashtag is related to your brand and business, so find relevant hashtags in your target niche.
Instead, look for the hashtags your audiences are engaging with. Hashtags play an important role in TikTok’s algorithm, through which you can end up in people’s search results and gain more impressions.
Some common hashtags for small businesses are #entrepreneur, #smallbusiness, #smallbiz, and #supportsmallbusiness.
- Collaborate with TikTok Influencers
One of the most efficient ways to attract large audiences is partnering with TikTok influencers. They are some of the most trusted and followed creators on the platform. The platform holds influencers for almost every niche and industry, which includes fitness, beauty, home renovation, food, and more.
By partnering with a TikTok influencer, you can share your brand message with a large and engaged audience. If you want to discover the right influencer for your brand, search for profiles or connect with famous creators using TikTok’s creator marketplace. Browse for creators or influencers who are already in your target niche. They should also fit your brand’s persona, and whose message and values align with your business standards.
- Analyze Your Competitors
Once you have come to know about the basics, see how your competitors are utilizing the TikTok platform. Look for brands in your respective niche and analyze how they are using the platform for their marketing needs. Examine how they are using TikTok’s trends and challenges to reach and engage their target audiences.
If you pay attention to competitors and businesses in your relevant industry, you can see what type of content your audiences are engaged in and what kind of content they do not. Creating content that your audience likes helps them to stay and watch it until the end. If you want to boost your business’s popularity on the platform, check out Trollishly and enlarge your engagement rate. Thus your TikTok account will receive more visits instantly.
- Define Your Target Audiences
Getting more views is good, but it is even better if those views translate into customers. After all, many businesses and brands utilize TikTok not only to get more likes but also to make their presence strong on the platform. So you should create content that resonates with your target audience.
If you are new to the TikTok platform, understand who your target audiences are. Competitor analysis and customer surveys may help you identify your target audience.
Final Thoughts
TikTok is one of the huge, unpredictable, and fast-paced platforms. The platform has younger audiences who demand creative and fresh content. TikTok’s younger audiences always look for and engage with the latest trends and challenges on the platform. So participating in the latest and ongoing challenges and trends will bring more customers to your brand.
Make use of TikTok’s enthusiastic audiences to build your small business. More businesses are starting to realize the power of TikTok. You can also leverage the platform to boost the profitability of your small business.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.