Communicating with customers becomes easy when you can write compelling and creative content that will grab customer attention. Whether you want to inform your customers about your new products and services, create new leads, or establish your brand presence, content can pave the path for you. Content marketing is one of the most happening marketing techniques in the digital world, if not the only one. Companies are investing more in content writing services in India than ever before.
Here in this article, we are going to take a look at what content writing trends are followed by writers. These trends will prove to be the driving factors of growing your businesses with help of your website content.
Bridging the Information Gap
There was a time in the past when just 400-500 words of content were enough to be in the competition. People would not indulge too much in the details. But apparently, this is a myth. According to recent statistics, the audience is looking for more in-depth knowledge of information that will educate them more about the concepts and give them a clear understanding of the concepts.
There was a tweet recently- “Your readers are smarter than a goldfish. They are DOLPHINS, looking for a valuable content experience that they can remember for a long time because of its 1) Worth 2) Information 3) Distinct Factors and 4) Edge.”
Readers are looking out for lengthy, valuable content, which will help them give a better and an articulate view of concepts. And hence these articles have high chances of getting more customer engagement and will be shared more by the readers with another set of people.
And also Google loves it when you provide more and more valuable information to readers.
Evergreen Content with long-lasting effects
Evergreen content simply means curating content that has the capacity to be in trend for a long span of time. The content should stay relevant and valuable to the audience for the longest period of time if not for an unlimited period of time.
Simply put up It is just like an evergreen plant that doesn’t wilt, shed, or loses the color of leaves in any season.
Few format pointers to consider that will help you generate evergreen content:
- Everything You Need to Know About
- Successful Case Studies
- Pros/Cons of the topic or content
- How-to-do topics
- Guides and Tutorial
- Why Posts
Establish Brand Authority
In the future, establishing your brand authority will be considered as the first priority for enterprises or the organization. Apart from building brand authority of the company based on the services and reputation of the company, the other important deciding factor will be focusing on the experts within the organization.
For this purpose, writers will have to curate content that will reflect their deep and clear understanding and experience of the relevant topic. The content should go into the necessary detail of the information and showcase the services and expertise of the company in the right light with relevant content.
Using Interactive and Attractive Visual Content
To increase the impact and impression of a post or a website it is important to combine the right text and impressive visuals that will leave a mark amongst the audience.
The visual content is always in sync with the human brain. It does not matter how creatively you put up words, they can’t compete with well-designed and interactive visual content that not only communicates the message effectively but also gives a better understanding.
The visuals make it more appealing and attractive that encourages the audience to take a look at the content.
Redesigning Old Content Smartly
This is going to be one of the important trends to be considered. The idea of revamping old content is not just about starting from scratch but also about showing your skills in writing that will make every part of the content more meaningful and attractive.
The purpose of redesigning and revamping old content is to make the content more relevant and to add more value to it. These factors will be responsible for ranking in SEO.
The content needs to updates constantly to keep up with the latest trends and industry standards. Write content around the areas that attract audiences and are relevant in the current market situations.
AI-powered Content Marketing Strategy
Recently, we have seen that a lot of buzzes have been going on around AI in the world of technology. We will soon see marketers promoting their content through automated or AI-driven algorithms. This will eventually widen the scope for businesses in the future.
Content writing trends in 2021 is all about-
- Giving a better user experience.
- Curation of content that the user will find interesting and readable.
- Incorporating advanced technology like AI.
- Efforts to carve a different image than that of the competitors.
- Keeping previous useful trends and also the current trends in the loop for continuous results.
Though SEO content is one of the most important aspects to be considered while developing content it should be taken into account that it is not the only trend that should be used to rank your content and gain customer attraction and engagement. Irrespective of how to design SEO strategy with content marketing or what your current SEO strategy is:
Focusing specifically on content writing trends is also equally important.
It helps to create content that:
- Tickles the taste buds of today’s consumers.
- Aligns with the dynamics of the content writing requirements.