The keyword research and SEO concepts can seem pretty mystifying to people who don’t work in these areas very much. For instance, you might have a company CEO who knows very little about these sorts of notions. However, that does not mean it’s appropriate to ignore them. Virtually every company that has an online presence as we approach 2024 needs to utilize SEO and keyword research if they want to keep up with their competitors.
You can contact the best link-building services if you are interested in getting someone to do your keyword research for you. However, you may also choose to learn about this concept and tackle it yourself.
If you’re ready to start learning about keyword research for SEO purposes, here are a few tips to get you started.
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Know the Topics On Which Your Business Focuses
Let’s say you have a website for your law practice. You do mostly divorce or child custody cases. If so, you’ll want to think about topics related to those things. Those are the focal points that you’ll want to mention on your website.
The term “bucket topics” is usually used to describe the concepts or services central to your business that you’d like to highlight on your site. Whatever services you offer or items you sell, keyword research starts by figuring out these bucket topics.
Figure Out What Keywords Are Related to Your Bucket Topics
Next, you can brainstorm about what keywords and phrases usually go with your bucket topics. For instance, using that same law practice example, you might use terms like “divorce lawyer,” child custody lawyer,” etc.
If you’re not sure what terms should go on your list, try looking at some competitor sites for inspiration. Nearly every business has competitors, and checking out their websites should give you an idea of what keywords they’re using.
Shop Around for Some SEO Tools to Help You
Next, you’ll want to look at some of the helpful SEO tools that are on the market. You can find some free ones, while you’ll have to pay for others.
Ideally, the tools you pick should help you with concepts like traffic analytics, organic research, and analysis of Google trends. The tools you choose can help you not only narrow down which keywords and phrases are most helpful for you to use and feature on your site but also the specific way you should employ them.
Put What You’ve Learned Into Practice
Once you’ve used your SEO tools to develop lists of keywords and phrases that you absolutely must include on your company’s website, you can begin to create content that features them. That content will include things like your landing page, product pages, “About Us” section, FAQ section, and more.
If you’re not sure how best to include the keywords you’ve found in your content, you might hire a copywriter who’s skilled in SEO. Since SEO best practices are always changing and evolving, you’ll want someone who keeps up with the latest trends.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.